Ujjain's Parul Malvi Turns Hobby into Business, Churma Laddus Go Viral, Earning ₹30,000+ Monthly

• Parul Malvi from Ujjain transformed her culinary hobby of making traditional Malvi dishes into a successful business.
• Her Churma Laddus, priced at ₹40 each, have become exceptionally popular, alongside other dishes like Dal Bafla and Namkeen Pulao.
• Initially operating in Ujjain, Parul has expanded her business, gaining recognition at food exhibitions and outside the city, including Khajuraho.
• She started making Churma Laddus three years ago to satisfy customers' sweet cravings after savory meals, which quickly became a hit.
• Parul's monthly earnings now exceed ₹30,000, showcasing her journey from a home cook to a self-reliant entrepreneur.

Why It Matters: Parul Malvi successfully monetized her traditional Malvi cooking skills, achieving significant income and recognition.