Wedding Gold Gifting Trends Shift: Jewelers Adapt to Budget-Driven Buyers Amid Soaring Prices

• Customers now approach jewelers with a fixed budget, not a specific gold weight, seeking lightweight jewelry within their price range.
• Gold prices have surged from 80,000 rupees to over 150,000 rupees per tola in a year, drastically changing buying patterns.
• The traditional practice of gifting gold at weddings is evolving, with buyers prioritizing budget over quantity.
• Jewelers are designing lighter, yet visually substantial, jewelry to meet customer budget constraints.
• Demand for vermeil gold (gold-plated silver) has increased significantly as an affordable alternative to solid gold.