Mumbai's Climate Challenge: Why Uttarakhand Businesses Struggle - A Weather Analysis by Rajasthan News
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Uttarakhand's Traditional Sadri Business Struggles in Mumbai's Warm Climate
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News18•05-02-2026, 15:45
Uttarakhand's Traditional Sadri Business Struggles in Mumbai's Warm Climate
•Sanjeev Pal, a trader from Uttarakhand, brought traditional sadris (Nehru jacket-style garments) to a Mumbai fair, expecting success.
•The sadris, popular in cold regions like Uttarakhand, Himachal, and Uttar Pradesh, faced low demand due to Mumbai's warm weather.
•Daily sales in Mumbai were significantly low, with only about 40 jackets sold and revenue around 10,000 rupees, far below expectations.
•Two types of sadris are offered: woolen (₹2250) for warmth and jute (₹1575) for fashion, with the latter gaining popularity as a style statement.
•Despite the Mumbai setback, the sadri is gaining national recognition as a durable, quality alternative to the Nehru jacket, showcasing mountain craftsmanship.
