Action King Arjun's 'Seetha Payanam' for All Audiences, Releasing Feb 14

• Action King Arjun directs and produces 'Seetha Payanam' under Sri Ram Films International, starring Niranjan and Aishwarya Arjun (debut).
• The film, releasing February 14th, is a universal, feel-good subject launching in four languages.
• Arjun chose to launch his daughter Aishwarya in Telugu due to immense audience love and controlled the budget effectively.
• The story, conceived 13 years ago, is a mature tale with diverse emotions, not just love, and received a 'U' certificate.
• Arjun prefers directing, with a mass action film next, and expresses interest in 'Hanuman Junction 2' and re-releasing 'Gentleman'.