Prabhas' 'Raja Saab' OTT Deal Shocks Industry: Jio Hotstar Offers Just 80 Crores

• Prabhas and Maruthi's 'Raja Saab' failed to meet box office expectations, leading to significant losses for People's Media Factory.
• Despite being a pan-India star, Jio Hotstar reportedly offered only Rs. 80 crores for the film's OTT rights, a figure less than half of Prabhas' previous films like 'Kalki' and 'Salaar'.
• The film's production cost reportedly increased due to high OTT revenue expectations, which were not met.
• Prabhas has reportedly promised to assist the producer amidst the financial setbacks.
• OTT platforms are now cautious with investments, impacting film budgets and hero remunerations, making theatrical revenue crucial.

Why It Matters: Prabhas' 'Raja Saab' faces a surprisingly low OTT deal, signaling a shift in streaming platform investment strategies.