IAS Officers' Unique Hobbies: From Cow Keeping to Reel-Making, Breaking Norms!

• Some IAS officers are gaining attention for unique hobbies like cow keeping or making social media reels, rather than just their administrative work.
• Officers like Tina Dabi, Srishti Jayant Deshmukh, and Athar Aamir Khan have massive social media followings, sharing personal and professional lives.
• Abhishek Singh, a former IAS, even ventured into acting and modeling, later resigning and aiming to return to service.
• Deepak Rawat is known for viral raid videos, while Smita Sabharwal and Divya Tanwar use social media to connect with the public and inspire.
• New guidelines from LBSNAA (2024-2025) and DoPT emphasize avoiding self-promotion and personal branding on social media, focusing on information dissemination.

Why It Matters: IAS officers' social media activity is under scrutiny for balancing public service with personal branding.