India Rethinks AI Governance: From Rules to Resilience for a Dynamic Digital Future

• India grapples with AI's impact on public trust, creativity, and democratic discourse, prompting regulatory efforts.
• Amendments to IT Rules 2021 introduce regulations for Synthetically Generated Information (SGI), including labelling and provenance.
• Current intermediary liability approach may be insufficient for generative AI's fragmented value chain, requiring a broader view.
• Calls for differentiated responsibility, risk-based approach to distinguish harmful content from legitimate AI-assisted creativity.
• A coherent AI governance vision needs clear legal standards, adaptive institutions, and a balance between protection and innovation.