Vijay's TVK Entry May Force Coalition Government in Tamil Nadu Election

• Actor-turned-politician C Joseph Vijay's Tamilaga Vetri Kazhagam (TVK) is set to disrupt the dominance of DMK and AIADMK in the upcoming Tamil Nadu Assembly election.
• TVK targets young voters with welfare schemes like collateral-free education loans, entrepreneurship schemes, and unemployment allowances.
• Vijay relies heavily on his fan base, particularly Gen-Z and first-time voters, and uses social media for campaigning.
• Despite lacking a strong organizational structure and clear ideology, TVK aims to secure 12-15% vote share and challenge DMK.
• The entry of TVK could lead to a fragmented verdict, potentially resulting in Tamil Nadu's first coalition government after the Dravidian majors.