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Instagram Reels Fuel Kashmiri Bangle Craze in Hyderabad's Laad Bazaar Before Eid
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Instagram Reels Fuel Kashmiri Bangle Craze in Hyderabad's Laad Bazaar Ahead of Eid
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News18
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14-03-2026, 13:33
Instagram Reels Fuel Kashmiri Bangle Craze in Hyderabad's Laad Bazaar Ahead of Eid
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Instagram Reels have made Kashmiri bangles the biggest fashion trend in Hyderabad's Laad Bazaar before Eid.
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Unlike traditional lac bangles, these are lightweight metal, adorned with ghungroos, beads, and enamel work.
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Their design is inspired by Kashmir's rich jewelry tradition, retaining ancient elements of motion and sound.
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The viral trend has led to soaring demand, with stock running out as customers show videos to shopkeepers.
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This trend highlights social media's power to influence grassroots markets thousands of miles away.
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