Instagram Reels Fuel Kashmiri Bangle Craze in Hyderabad's Laad Bazaar Ahead of Eid

• Instagram Reels have made Kashmiri bangles the biggest fashion trend in Hyderabad's Laad Bazaar before Eid.
• Unlike traditional lac bangles, these are lightweight metal, adorned with ghungroos, beads, and enamel work.
• Their design is inspired by Kashmir's rich jewelry tradition, retaining ancient elements of motion and sound.
• The viral trend has led to soaring demand, with stock running out as customers show videos to shopkeepers.
• This trend highlights social media's power to influence grassroots markets thousands of miles away.