Jodhpuri Safa, Mathania Chilli Nearing GI Tag: Boost for Jodhpur's Global Prestige

• Jodhpuri Safa and Mathania Chilli are in the final stages of receiving Geographical Indication (GI) tags, with approval expected in 3-4 months.
• The GI tag will enhance Jodhpur's global prestige, protect the uniqueness of these products, and prevent misuse of their names.
• NABARD supported the application for Jodhpuri Safa, a symbol of the city's identity and Marwar's glorious tradition.
• Other products like Jodhpur's Lehariya, wooden/iron craft, Rajasthani Cumin, and Jodhpuri stone canopies are also in line for GI tags.
• Local experts emphasize the Safa's cultural significance and the economic benefits for artisans and farmers, reducing middlemen's role.