Pushkar Blooms: Rajasthan's New Agri-Business Model Boosts Farmers' Income

• Pushkar, Ajmer, transforms into a major flower hub, leveraging its fertile land and favorable climate.
• Large-scale cultivation of roses, marigolds, Calcutta lemon, and Jaafri flowers meets year-round demand.
• Flowers from Pushkar are supplied across Rajasthan and other Indian states for religious events and weddings.
• Over 100 large nurseries operate in Pushkar, with the Nala area being particularly suitable for cultivation.
• Local plant preparation from seeds, previously imported, has reduced costs and increased farmer income.