State to Brand Sundarbans, Showcase Diverse Trees & Heritage to Winter Tourists

• The state government is launching an initiative to brand Sundarbans, highlighting its unique natural and cultural heritage.
• The program will educate tourists about diverse tree species, their characteristics, and the types of honey they produce.
• Ancient archaeological artifacts and sites within Sundarbans will also be showcased to visitors.
• Aimed at attracting winter tourists, the initiative seeks to present Sundarbans' rich offerings beyond the Royal Bengal Tiger, while also informing about its history and potential threats.

Why It Matters: Branding Sundarbans aims to boost tourism by showcasing its unique ecology and heritage.