A poster of a Karnataka woman on many under-construction sites has gone viral on social media.
Trends
M
Moneycontrol06-01-2026, 16:57

Viral Mystery Solved: Why Niharika Rao's Photo Guards Karnataka Sites

  • A woman's photo is widely seen at construction sites, shops, and farms across rural Karnataka, sparking online curiosity.
  • The mystery gained traction after a Maharashtra woman posted on X, asking "who is she?" after seeing it outside Bengaluru.
  • Users initially speculated it was a modern *nazar kavach* or tied to scarecrows, as observed near Chikkaballapura.
  • User Ganesh identified the woman as YouTuber Niharika Rao, whose image is used as a "drishti charm" to ward off negativity.
  • The practice is a humorous, viral take on the traditional South Indian "Dristi Gombe" to protect against the evil eye.

Why It Matters: Niharika Rao's photo became a viral "drishti charm" in Karnataka, a modern twist on ancient beliefs.

More like this

Loading more articles...