Kerala Tourism Department Searches Backwaters, Hills, and Beaches for Missing 'KitKat in Keralam' Chocolates
Kerala Tourism's witty 'KitKat in Keralam' post goes viral amid chocolate heist
M
Moneycontrol•31-03-2026, 17:50
Kerala Tourism's witty 'KitKat in Keralam' post goes viral amid chocolate heist
•A truck carrying over 12 tonnes of KitKat bars vanished en route from Italy to Poland, sparking a viral online moment.
•Swiss food giant Nestlé confirmed the disappearance of 4.13 lakh chocolate bars, with both vehicle and cargo untraced.
•Kerala Tourism gained widespread attention with a clever X post, playfully denying involvement and promoting the state for a "proper break."
•The post seamlessly blended tourism promotion with brand humor, echoing KitKat's iconic tagline.
•KitKat also responded humorously, noting thieves took "have a break" too literally, while Nestlé mentioned tracking codes could trace the stolen consignment.
