Mysore Silk Craze: Buyers Queue from 4 AM in Bengaluru for Scarce Sarees

• Long queues form outside KSIC showroom in Bengaluru from 4 AM for Mysore silk sarees due to high demand and limited supply.
• Karnataka Silk Industries Corporation (KSIC) holds the GI tag for Mysore silk but faces production challenges due to limited capacity and artisan shortage.
• Restricted availability throughout 2025 has led customers to arrive pre-dawn to secure the coveted sarees, priced between Rs 3,000 to Rs 2,00,000.
• KSIC implemented a token-based entry system and a one-saree-per-customer limit to manage crowds and ensure fair access.
• The situation, described as a "boomer version of an iPhone launch," has gone viral, highlighting the structural supply issues and seasonal demand spikes.

Why It Matters: High demand and limited production capacity for authentic Mysore silk sarees lead to pre-dawn queues in Bengaluru.