Gorakhpur's Ajay Gupta: Millions from Laddoos in Just One Month!

• Ajay Gupta of Gorakhpur runs a unique traditional laddoo business for only one month each year, from December 15th until Makar Sankranti.
• His entire family, including his father, mother, wife, and sister, participates in making approximately 50-60 kg of laddoos daily at home.
• They prepare three types of traditional laddoos: jaggery and bhujia, black sesame, and ramdana, catering to different preferences and occasions.
• Laddoos are priced from 30-40 rupees up to 500 rupees, depending on the type and packaging, and are sold in local markets and through bulk orders.
• These laddoos are highly demanded as prasad during Makar Sankranti, pujas, and Khichdi, contributing to significant earnings in a short period.