Jaunpur's Vaishali Sahu Elevates 130-Year-Old Family Oil Business to Modern Heights

• MBA graduate Vaishali Sahu chose to lead her family's traditional oil business, Anturam Mahavir Prasad Sugandhi, instead of pursuing corporate careers.
• The business, established in 1895, has a 130-year legacy of purity and trust, passed down through generations.
• Vaishali continues the traditional ghani and kohlhu method for extracting pure sesame, coconut, and other natural oils, ensuring quality.
• She integrates modern management, focusing on customer communication, packaging, hygiene, and marketing while preserving traditional identity.
• Vaishali's leadership exemplifies balancing tradition with modernity, inspiring other women and strengthening Jaunpur's business legacy.