Kannauj's Incense Stick Business Booms: 45-Year-Old Shop Spreads Fragrance Nationwide

• Kannauj, known as the 'Perfume City', is now witnessing a significant rise in its incense stick (dhoop batti) business.
• Shri Balaji Agarbatti Bhandar, a 45-year-old shop on Ajay Pal Road, combines traditional methods with modern designs, led by Ashok Kumar Shukla and Nishant Shukla.
• The shop offers over 100 varieties of incense sticks, including designer cone dhoop, with fragrances like sandalwood, rose, and lavender.
• Demand for these incense sticks is high during religious events, festivals, and wedding seasons due to their quality and purity.
• Kannauj's incense sticks are supplied nationwide, strengthening the city's identity beyond its traditional perfumes.