Kannauj's Shamama Attar: A Centuries-Old Winter Fragrance Legacy

• Kannauj, the 'Perfume City', maintains its identity through traditional attar making from natural ingredients.
• Attar, unlike modern perfumes, is chemical-free, offering a light, mild, and long-lasting natural fragrance.
• Shamama Attar is a special winter fragrance, believed to provide warmth, and is occasionally used in sweets.
• Its complex preparation uses the traditional 'deg-bhapka' distillation method with saffron, sandalwood, and other spices.
• Trader Shiva Trivedi highlights its enduring demand due to its mild, long-lasting scent, crucial for Kannauj's heritage.

Why It Matters: Shamama Attar embodies Kannauj's rich, natural fragrance heritage, preserved through traditional methods.