Moradabad Farmer Thrives with 'Three PM Model,' Crafts 6 Jaggery Varieties

• An organic farmer from Moradabad has achieved prosperity by adopting the 'Three PM Model' for his sugarcane products.
• The farmer, Arendra, has been practicing chemical-free, natural farming since 2016, focusing on organic sugarcane.
• The 'Three PM Model' involves Production, Packaging, and Processing, allowing direct sales and higher profits.
• He produces six distinct types of jaggery: plain, cardamom, black pepper, dry ginger, sesame, and dry fruit jaggery.
• Customers highly appreciate the natural jaggery, leading to repeat purchases and significant profits for the farmer.