ODOP Scheme Transforms Young Entrepreneur's Fortune, Business Expands Globally

• Pannelal, from Gorakhpur, showcased his terracotta products at a Maharajganj fair, gaining significant appreciation.
• The One District One Product (ODOP) scheme provided a new direction and significant positive change for his business.
• Uttar Pradesh Chief Minister Yogi Adityanath promoted terracotta art under the ODOP scheme, offering assistance, training, and toolkits.
• Terracotta products, now with a GI tag, are sold in local, domestic, and international markets.
• With administrative help, Pannelal increased production two to three times and now uses a pugmill machine for clay processing.