Bageshwar ARTO's Unique Road Safety Initiative: Follow Rules, Get Rewarded!

• Bageshwar ARTO Amit Kumar has launched a unique 'Road Safety Champion' campaign to encourage adherence to traffic rules.
• Instead of punitive challans, the initiative focuses on positive reinforcement, honoring drivers who follow all road safety regulations.
• Drivers are awarded mementos and certificates of appreciation, fostering better coordination between drivers and the transport department.
• The campaign prioritizes taxi, Max, and school drivers, aiming to spread awareness and positive messages through them.
• Approximately twenty drivers have been honored between August 2025 and January 2026, promoting rule-following out of conscience, not fear.

Why It Matters: Bageshwar ARTO's innovative campaign rewards drivers for road safety, promoting positive rule adherence over penalties.