Rishikesh's Identity Shift: From Yoga City to Adventure Hub?

• Rishikesh, once a global hub for yoga and meditation, is rapidly transforming.
• The city's image is now increasingly linked to rafting, bungee jumping, cafe culture, and nightlife.
• Social media adventure reels are attracting young tourists seeking thrills over spiritual solace.
• Local residents express concern that Rishikesh is losing its spiritual essence amidst new tourism trends.
• Increased tourism brings challenges like traffic, noise, waste, and environmental pressure.