Holi 2026: Tamluk's Herbal Abir Boom - Chemical-Free Colors Drive Record Demand

• Tamluk factories see record busyness producing herbal abir for Holi 2026, driven by increasing health consciousness.
• These 30-year-old units use natural ingredients like arrowroot, mixed with colors, boiled, distilled, ground, and sun-dried.
• The herbal abir is completely safe for skin, unlike chemical colors which can cause allergies or eye damage.
• Factories are producing 10 different colors, with preparations starting two months before Holi, leading to round-the-clock work.
• Despite being slightly more expensive, herbal abir is consciously chosen by consumers, revitalizing Tamluk's cottage industry.