Joydeb Mela 2026: Eco-Friendly Initiative Sells ₹6 Lakh in 2 Days, Transforms Fair

• The 'Nirmal Joydeb Mela' initiative by Birbhum district administration achieved significant success at the traditional Joydeb Kenduli Mela.
• Eco-friendly products like earthen cups, sal leaf plates, and cloth bags worth ₹6 lakh were sold from 'Basundhara' stalls in just two days.
• The fair successfully curbed open defecation with 200 bio-toilets and 40 permanent toilets, maintained by 100 volunteers.
• Plastic use was significantly reduced through 'Basundhara' stalls and bag vending machines, promoting eco-friendly alternatives.
• Self-help groups managing the stalls reported high demand for earthen cups, with 3 lakh pieces sold quickly, indicating a positive public response.

Why It Matters: Joydeb Mela's eco-friendly drive, with ₹6 lakh sales in 2 days, successfully eliminated plastic and open defecation.