Google Pay, Axis Bank Partner for RuPay Credit Card: Instant Cashback, UPI Integration

• Google Pay and Axis Bank launched a co-branded RuPay credit card, directly linkable to UPI for credit payments.
• The card offers instant cashback or rewards on every transaction, usable immediately for subsequent payments.
• Leverages the RuPay-UPI model, which is gaining popularity as Mastercard and Visa cards cannot link to UPI.
• Provides flexible EMI options, allowing users to pay monthly bills in 6 or 9-month installments.
• Cashback structure includes 5-10% on Google Pay, 3-5% on partner apps, and 1-1.5% on other UPI scan-and-pay transactions.

Why It Matters: Google Pay enters the UPI credit card market with Axis Bank, offering instant rewards and flexible EMIs.