Broadcasters Slam Prasar Bharati Over 'OTT Revenue Black Hole' in WAVES Reporting

• Private broadcasters raise concerns about transparency in revenue disclosures and performance metrics for Prasar Bharati’s WAVES OTT platform.
• A high-level meeting on January 29 saw executives pressing for structured revenue reporting, citing unanswered requests for detailed OTT revenue statements.
• Prasar Bharati CEO Gaurav Dwivedi acknowledged the issue and assured a solution would be provided shortly, but without immediate timelines.
• Broadcasters argue that the lack of granular reporting (monetization metrics, revenue shares, ad yields) leaves content partners without financial visibility.
• The 65:35 revenue-sharing model (65% to channel, 35% to Prasar Bharati) is based on net revenue after deducting Prasar Bharati’s costs.