Exclusive: Broadcasters Confront Prasar Bharati Over 'OTT Revenue Black Hole' in WAVES Reporting
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Broadcasters Slam Prasar Bharati Over 'OTT Revenue Black Hole' in WAVES Reporting
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Storyboard•20-02-2026, 09:09
Broadcasters Slam Prasar Bharati Over 'OTT Revenue Black Hole' in WAVES Reporting
•Private broadcasters raise concerns about transparency in revenue disclosures and performance metrics for Prasar Bharati’s WAVES OTT platform.
•A high-level meeting on January 29 saw executives pressing for structured revenue reporting, citing unanswered requests for detailed OTT revenue statements.
•Prasar Bharati CEO Gaurav Dwivedi acknowledged the issue and assured a solution would be provided shortly, but without immediate timelines.
•Broadcasters argue that the lack of granular reporting (monetization metrics, revenue shares, ad yields) leaves content partners without financial visibility.
•The 65:35 revenue-sharing model (65% to channel, 35% to Prasar Bharati) is based on net revenue after deducting Prasar Bharati’s costs.