KPop Demon Hunters: Netflix's Unexpected Blockbuster Redefines IP Success

• KPop Demon Hunters became Netflix's most-watched film, surpassing Red Notice with 300M views and boosting revenue by 17%.
• Its success stemmed from a multi-format IP approach, integrating film, music, social media, and live experiences.
• The soundtrack was a major driver, achieving chart-topping success globally and earning 5 Grammy nominations.
• Fan-driven engagement, including coordinated streaming and social media trends, amplified its reach beyond traditional marketing.
• The film's embrace of authentic Korean culture and its unique merchandising approach redefined global IP strategy.

Why It Matters: KPop Demon Hunters shows how fan collaboration, music, and authentic culture drive modern streaming IP success.