•Ayushmann Khurrana and Pankaj Tripathi also show high subscription intent despite low awareness, indicating a shift in monetization drivers.
•In South India, Dulquer Salmaan (71% awareness, 60% intent) surpasses Vijay and Prabhas in paid conversion metrics.
•Women actors like Samantha Ruth Prabhu, Sai Pallavi, and Alia Bhatt are gaining significant ground in OTT, with 40% representation in South India's top 10.