OTT: Trust Trumps Stardom as Manoj Bajpayee, Ayushmann Outpace Salman Khan in Revenue

• A new study by Smytten PulseAI reveals trust, not just star power, drives OTT subscriptions.
• Manoj Bajpayee (0.7% recall) achieves 56.8% subscription intent and 96% conversion, outperforming Salman Khan (22.8% recall, 49.3% intent).
• Ayushmann Khurrana and Pankaj Tripathi also show high subscription intent despite low awareness, indicating a shift in monetization drivers.
• In South India, Dulquer Salmaan (71% awareness, 60% intent) surpasses Vijay and Prabhas in paid conversion metrics.
• Women actors like Samantha Ruth Prabhu, Sai Pallavi, and Alia Bhatt are gaining significant ground in OTT, with 40% representation in South India's top 10.