Prasar Bharati Extends WAVES OTT Onboarding Deadline to March 31, 2026

• Prasar Bharati has extended the deadline for satellite TV channels to join its WAVES OTT platform until March 31, 2026.
• The move aims to expand content offerings and scale up digital distribution amidst rising OTT competition.
• WAVES OTT boasts over 2 million downloads and 640,000 active users, with a strong international presence in 181 countries.
• Broadcasters must submit applications by 5 pm on March 31, 2026, following the original notification's terms.
• The extension provides an opportunity for regional and niche broadcasters to gain reach on a government-backed platform.