Gold Shines Bright: Why it Became the Strongest Asset in 2025 & What's Next for 2026

• Gold made history in 2025 with global demand exceeding 5,000 tonnes and total value reaching $555 billion, a 45% year-on-year increase.
• Prices hit all-time highs 53 times, driven by global uncertainty, geopolitical tensions, and fears in bond markets, pushing investors towards safe-haven assets.
• Investment demand for gold reached a record 2,175 tonnes, with Gold ETFs being a major engine, accumulating 801 tonnes in purchases.
• Demand for gold bars and coins also hit a 12-year high, while central banks continued to buy, albeit at a slightly slower pace, to diversify reserves.
• Despite a decrease in jewelry volume, spending reached a record $172 billion due to high prices; supply saw only a 1% increase, indicating holding rather than selling.

Why It Matters: Gold emerged as the strongest asset in 2025 due to global uncertainty and record investment, with its shine expected to continue in 2026.