UP Farmers Ditch Wheat-Paddy for Profitable Strawberry Cultivation

• Lakhimpur Kheri farmers are shifting from traditional crops to strawberry cultivation.
• Strawberry farming offers high profits with low investment and strong market demand due to health benefits.
• Uttar Pradesh government provides a 50% subsidy, and the Horticulture Department offers grants to farmers.
• Yadunandan Singh Pujari cultivates strawberries, selling them for ₹400/kg; plants are sourced from Pune.
• High demand for Kheri's strawberries extends to Shahjahanpur, Sitapur, and Lucknow, boosting farmer income.

Why It Matters: Strawberry cultivation boosts UP farmers' income with high demand and government support.