Ponduru Khadi Gets GI Tag: Historic Honor for Srikakulam Handloom

• Ponduru Khadi has been granted a Geographical Indication (GI) tag, a historic honor for Srikakulam handloom.
• Union Minister Kinjarapu Rammohan Naidu's continuous efforts since 2020 were instrumental in securing the GI tag.
• Ponduru Khadi is renowned for its unique quality, shine, durability, and comfort, produced from natural cotton using traditional methods.
• The GI tag, numbered 1049, will protect the product from counterfeiting and enhance its market value and international recognition.
• This recognition is expected to create new opportunities and increase employment for handloom weavers in the region.

Why It Matters: GI tag for Ponduru Khadi protects its heritage and opens global market opportunities.