Gold Loan Market Surges: 91% Growth in Q3 FY26, Stuns Common Man!

• Gold loans are no longer just for distress; they are now a powerful financial tool, growing faster than personal loans in India.
• New gold loans surged by 91% in Q3 FY26, maintaining consistent growth for six quarters, marking a record in retail credit.
• India's gold loan portfolio hit 15.6 lakh crores by November 2025, a 41.9% increase in one year, with 90.2 million active accounts.
• NBFCs now hold 39% of the market share, surpassing public sector banks (36%) due to quick service for immediate cash needs.
• Growth drivers include changing social perceptions, soaring gold prices, and RBI restrictions on unsecured loans, making gold loans an attractive option.