Richa Kar: The Visionary Who Revolutionized Lingerie Shopping in India with Zivame

• Richa Kar founded Zivame in 2011, transforming lingerie shopping in India from a taboo subject into an accessible and empowering experience.
• Despite initial parental opposition and societal taboos, Richa persevered, raising ₹35 lakhs from friends and family to launch her venture.
• Inspired by Victoria's Secret's online model, Zivame aimed to offer Indian women privacy, variety, and confidence in lingerie choices.
• Zivame secured significant funding rounds, including $3 million in 2012 and $40 million in 2015, and received an endorsement from Ratan Tata.
• Valued at $200 million (₹1,670 crore) by 2020, Zivame was acquired by Reliance Retail, with Richa Kar retaining equity and serving on the board.

Why It Matters: Richa Kar's Zivame broke societal barriers, revolutionizing India's lingerie market and empowering women through online retail.