YouTube Video Transforms Bihar Farmer's Life: Builds Successful Makhana Brand

• Satendra Yadav, a farmer from Jhitkiya village, Madhepura, Bihar, transformed his life and farming through a YouTube video.
• Inspired by a makhana business video, he launched Patliputra Food Industries in 2023, moving from traditional farming.
• His company now produces popular makhana flavors like mint, onion cream, and peri-peri, supplying to major cities.
• Patliputra Food Industries employs 12 people locally and generates 20-25 lakh rupees in monthly transactions.
• Satendra's story highlights the power of technology and digital platforms for rural entrepreneurship and self-reliance.