Hiring Boom in Tier-2 & 3 Cities: Non-Tech Jobs Lead the Way

• Tier-2 and Tier-3+ cities see a 40% increase in placement mandates over the last 12 months, according to upGrad Rekrut.
• Shift driven by distributed operations, shared services expansion, and sectoral growth beyond top cities.
• Non-tech roles like sales, operations, HR, finance, and customer-facing positions are leading the hiring surge.
• Professionals in these cities often have 20-30% lower salary expectations while delivering comparable or superior outcomes.
• Indore, Coimbatore, Nagpur, Jaipur, Surat, Lucknow, Bhubaneswar, and Guwahati are emerging as major recruitment hotspots.