Bollywood's Three Khans at 60: Still Ruling, Redefining Stardom

• Aamir, Shah Rukh, and Salman Khan, all turning 60 in 2025, continue to dominate Bollywood as leading men, defying traditional industry norms.
• Unlike previous generations where stars transitioned to character roles by their late 50s (e.g., Amitabh Bachchan, Rishi Kapoor), the Khans remain central to hero-driven narratives.
• Their sustained superstardom is linked to rising with India's liberalisation, satellite TV, and streaming, cultivating an intergenerational fanbase over three decades.
• The Khans have evolved their stardom, becoming cultural brands and symbols of endurance, adapting their roles to embrace age while remaining leading figures.
• Their longevity reflects a cultural shift in Bollywood, where adaptable stars can maintain relevance beyond traditional expiry dates, benefiting from a diverse content ecosystem.

Why It Matters: At 60, Bollywood's Khans redefine stardom, proving longevity and adaptability are key to enduring appeal.