Prayagraj: India's Most Google-Searched City in 2025

• Prayagraj was the most searched Indian city on Google for tourism in 2025, surpassing major cities like Delhi and Mumbai.
• The Maha Kumbh Mela, a rare spiritual festival held every 144 years in Prayagraj, was the primary reason for its high search volume.
• Users searched for information on travel, rituals, transport, and accommodation related to the Kumbh Mela.
• 2025 saw a significant rise in spiritual tourism, with other heritage and spiritual sites like Kashmir and Somnath also gaining popularity.

Why It Matters: Prayagraj's top search shows spiritual tourism's growing impact in India.