Brick App: The Physical Key to Unlock Focus and Cut Screen Time

• Brick is a digital-wellbeing product combining an app and a small physical device designed to block distracting apps and notifications.
• Created by entrepreneurs TJ Driver and Zach Nasgowitz to combat phone distraction, it launched around 2023.
• The product uses an NFC-enabled physical "key" to lock or unlock selected apps on iOS and Android devices.
• It adds physical friction, requiring a deliberate action to break focus, rather than just ignoring distractions.
• The device typically sells for about $59 (₹4,900–₹5,000) and is subscription-free.