South 24 Parganas Fair Blends Tradition, Taste, and Income for Women

• Pithe-Puli Festival and Handicraft Fair held at Garia Barada Prasad School grounds until December 31.
• Features traditional Bengali sweets like Patishapta, Dudhpuli, Saruchakli, and various handicrafts from 22 districts.
• The fair showcases fading Bengali traditions to the new generation and celebrates folk culture.
• Provides new income avenues and strengthens financial self-reliance for local artists and self-help groups, especially women.
• A major winter attraction for families, offering handmade decor, accessories, and clothing.

Why It Matters: The fair successfully blends cultural heritage, culinary delights, and economic empowerment for local communities.