"Black Gold" Nizamabad Pottery: GI, ODOP Tags Drive Crores.

• Nizamabad's black pottery from Azamgarh is a unique, 300-year-old handicraft known nationally and internationally.
• Over 200 families in Nizamabad preserve this art, hand-carving designs using soft pond soil, zinc, and silver powder.
• The Uttar Pradesh government granted black pottery a Geo-Tag and One District One Product (ODOP) ranking in 2015.
• This pottery generates crores in business annually, attracting tourists and serving as gifts for international guests.

Why It Matters: Nizamabad's black pottery drives economic growth and cultural pride globally.