Shumukh: Dubai's $1.3M Perfume Sets Records with Diamonds, Self-Spray

• Dubai launched "Shumukh," the world's most expensive perfume, valued at USD 1.3 million (Rs 10.8 crore).
• Created by Asghar Adam Ali of Nabeel Perfumes, its development took three years and 500 formulation trials.
• The perfume bottle is housed in a 1.97-meter tall display structure adorned with 3,571 diamonds, 2.5 kg gold, and 5.9 kg silver.
• Shumukh holds two Guinness World Records: most diamonds on a perfume bottle and tallest remote-controlled perfume spray.
• The unisex fragrance blends Middle Eastern classics like agarwood and musk with florals, reflecting Dubai's cultural heritage and modern extravagance.

Why It Matters: Dubai's Shumukh sets new luxury and innovation standards for perfumes globally.