Mobile Era Threatens Rural Bengal's Tusu Tradition: Choudal Sellers Disappointed in Purulia

• The traditional Tusu festival of Jangalmahal is losing its essence due to modernity and mobile phone addiction.
• Choudal sales are declining, with buyers purchasing them merely as a formality due to high prices.
• Sellers like Ritam Mahato note a significant drop in sales compared to previous years.
• Customers Dolly and Yashoda highlight the steep price increase, forcing them to buy smaller Choudals.
• Despite efforts by artists to preserve culture, the Tusu festival's traditional charm is fading in the mobile age.

Why It Matters: Modernity and mobile addiction are eroding the traditional Tusu festival and Choudal sales in Purulia.