Unveiling the $350,000 Luxury Gift Bags for 98th Academy Awards Nominees

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98th Oscars: Inside the $350,000 Nominee Gift Bags

Lash Fary, founder of Distinctive Assets, shows items included in the "Everyone Wins" nominee gift bag in Los Angeles, California, U.S., March 9, 2026. REUTERS/Arafat Barbakh

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CNBC TV18•12-03-2026, 15:24

98th Oscars: Inside the $350,000 Nominee Gift Bags

•Lash Fary of Distinctive Assets curates the unofficial "Everyone Wins" gift bags for Oscar acting and directing nominees.
•This year's gift bag, valued at $350,000, includes items from snacks and wellness to luxury travel and home design.
•Contents feature spa treatments from Rescue Spa by Danuta Mieloch and five holiday packages to destinations like Finland and Costa Rica.
•Companies pay a fee to include products, offering global exposure, particularly for smaller, female-founded, and minority-owned businesses.

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