IIGC Unveils Inaugural Influencer-Brand Contract Standard, Spanning Content Rights to Cancellation Fees
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IIGC Unveils India's First Influencer-Brand Contract Standard to Boost Creator Economy
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Storyboard•03-03-2026, 08:37
IIGC Unveils India's First Influencer-Brand Contract Standard to Boost Creator Economy
•The Indian Influencer Governance Council (IIGC) introduced the Indian Influencer Contract Standard (IICS), a voluntary framework for brands, agencies, and influencers.
•Aimed at reducing disputes over payments, content ownership, and campaign performance, the IICS provides a neutral contractual baseline for the industry.
•The framework classifies influencers as independent contractors, not employees, and protects them from liability for performance declines due to external factors.
•It includes payment safeguards like 18% monthly interest on delayed payments and allows influencers to suspend work if dues are unpaid after 21 days.
•The standard also addresses content usage rights, intellectual property, disclosure requirements, and mandates mediation for dispute resolution.
