Murugan said the government accepted the panel’s recommendations in full, including revisions linked to colour-advertising premiums and preferential ad positioning — both key revenue generators for print publishers.
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Storyboard10-12-2025, 19:18

Govt backs ad rate hike, TRAI exit, TRP norms; Deepavali gets UNESCO status

  • The I&B Ministry justified a 26% hike in government print-advertising rates due to rising input costs and to sustain newspapers.
  • The government is considering removing the broadcasting sector from TRAI's oversight, placing it fully under the MIB.
  • Revised draft amendments to TRP Policy Guidelines are in the public domain for consultation, aiming for fairer ratings.
  • Over 1.62 lakh self-declaration certificates for ads in food and health sectors have been filed as of July 25, 2025, under a Supreme Court directive.
  • Deepavali has been inscribed on UNESCO’s List of Intangible Cultural Heritage of Humanity, becoming India’s 16th tradition on the list.

Why It Matters: Govt actions reshape media regulation, advertising, and cultural recognition in India.

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