Anil Kumar Lahoti also underscored that regulation of the broadcasting sector should not come at the cost of growth, emphasising that TRAI’s approach is to ensure compliance while allowing the industry to expand.
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Storyboard16-01-2026, 18:35

TRAI Urges MIB to Fix 10+2 Ad Cap, Warns Against Growth Impact; CCI on Cartel Settlements

  • TRAI Chairman Anil Kumar Lahoti has urged the MIB to legislate a solution for the 10+2 ad cap, emphasizing that regulation should not hinder broadcasting sector growth.
  • Deepak Anurag of CCI stated that while settlement mechanisms are a step forward, it is premature to allow them in cartel cases, requiring cautious application.
  • Women leaders like Irina Ghose (Anthropic India), Sandhya Devanathan (Meta), and Preeti Lobana are driving India's tech revolution in AI and digital transformation.
  • CCI Chairperson Ravneet Kaur highlighted the regulator's flexible approach to digital markets, AI, and merger control, stressing stakeholder dialogue for fair policy.
  • Mondelez India (Oreo, Dairy Milk maker) slashed its FY25 ad budget to Rs 1,580 crore and reported a 99% profit fall due to surging raw material and operating costs.

Why It Matters: TRAI seeks MIB intervention on ad cap for growth, while CCI approaches cartel settlements cautiously amidst industry shifts.

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