WPP Shifts to Outcome-Based Billing; RMG Firms Warn on Offshore Ads; ChatGPT Boycott

• WPP moves from hourly billing to outcome-based compensation for agencies, linking fees directly to measurable commercial results.
• Summer 2026 is projected to see a 30% spike in advertising expenditure due to IPL, heatwave, global sports, and favorable macroeconomics.
• Real Money Gaming firms raise alarm over offshore betting ads impersonating domestic brands on social media platforms.
• Over 2.5 million users have pledged to boycott ChatGPT after OpenAI signed an AI contract with the US Department of Defense.
• Cheil SWA's acquisition of Social Beat aims to strengthen its non-Samsung business and pursue larger digital marketing opportunities.