IPL: Royal Challengers, Rajasthan Royals Ownership Reset Sparks New Power Play

• Royal Challengers Bengaluru (RCB) and Rajasthan Royals (RR) ownership changes signal a strategic reset for IPL teams as global brand assets.
• RCB's new ownership, backed by Aditya Birla Group, Times Group, Bolt Ventures, and Blackstone’s BXPE, aims for high-value sponsors and global expansion.
• The change allows RCB to attract new advertiser segments, including brands targeting kids, previously limited by alcohol-linked ownership.
• Rajasthan Royals, now valued at $1.63 billion after acquisition by Kal Somani, has significant commercial growth potential.
• Industry experts anticipate increased sponsorship values and intensified competition for deals in the upcoming IPL seasons.